I use an Airtel SIM card, which is one of the largest service providers in India. A few months ago, I received a call from them about choosing a caller tune for my mobile. The automated system played a few songs and instructed me to press 3 if I wanted to select a song as my caller tune. It also mentioned that pressing 3 would subscribe me to the service for a week at a charge of Rs. 10. I intended to hang up but mistakenly pressed 3 instead of the red button located just above it, thereby subscribing to the service.
Initially, I didn’t mind as I knew the subscription was only for a week. However, the following week, I received a message saying my subscription had been renewed, which I did not want. I tried to contact customer care but was unable to, due to my lifetime validity plan. I visited their office, only to be told that lifetime plan customers could not access customer care services. It seemed that customers with lifetime plans were being treated unfairly, perhaps because they paid less.
The situation continued for three months, during which I noticed a consistent loss of balance without understanding where it was going. I thought someone else might be using my mobile, causing a negative balance. Whenever I recharged, it seemed to cover previous deductions. After a few months, I switched to a monthly billing system to receive a detailed bill. I was shocked to discover that my first month’s bill included a charge of Rs. 68 for the caller tune.
If I had subscribed to the caller tune on a monthly basis, it would have cost Rs. 30 per month. Instead, due to the weekly subscription, I was charged Rs. 68. This included Rs. 10 per week for the caller tune and an additional Rs. 7 per week for an automatic SMS that renewed the service. I never sent that SMS, yet I was charged for it. Although Rs. 68 wasn’t a huge amount, I was frustrated by what felt like deceitful billing practices.
I visited their office to unsubscribe from the service, but the representative directed me to call a specific number. I asked if she could unsubscribe me using her office computer, but she insisted that only a call could handle this. When I called the number, I faced another issue. Initially, the automated system had spoken to me in Hindi, but when I tried to unsubscribe, it was only available in English, with no language option.
The automated system used a strong American accent, which was difficult to understand, even though I am familiar with American accents. The speech was fast and unclear. After listening multiple times, I managed to unsubscribe from the caller tune service. However, I wonder how people who don’t speak English or struggle with foreign accents cope with such situations. Are they left paying Rs. 68 per month without realizing it? It’s frustrating how corporations seem to exploit every opportunity to increase their profits.