Coca-Cola research for book

I worked with the American writer Mr. Michael Blanding as his translator and local assistant for two days, on June 14th and 15th, in Mehndiganj. Mr. Blanding is writing a book titled *Coke Machine*, which explores the Coca-Cola issue and will be published by Penguin Publications, USA. I first met him on June 14th at the Lok Samiti’s office in Mehndiganj. While Michael has previously written articles about the Coca-Cola issue in Colombia, this book will also address problems in India, Colombia, and Mexico. One of his notable articles is “Coke: The New Nike?”

Broken pipes of Rain harvesting system at Mirjamuraj Police station

Before working with Michael, I was aware of the issues in India and Colombia but did not know that Mexico was also affected. Michael informed me that Mexico is the largest market for Coca-Cola products, and now faces severe problems with obesity and other health issues. Obesity was not prevalent in Mexico a few years ago, but with the increased sales of Coca-Cola products, the obesity rates have also risen. He also mentioned that Coca-Cola and Pepsi are planning to introduce coconut water in India, which struck me as odd. I doubt they will be able to offer a truly natural product, as it will likely be mixed with chemicals.

We interviewed about ten people, visited Coca-Cola’s rainwater harvesting sites at various locations, and examined their wastewater discharge system. I had hoped for improvements, but the situation remains unchanged. We visited two rainwater harvesting sites: one on the rooftop of the Agriculture Research Center in Kallipur village and another on the rooftop of the Mijramurad Police Station. Neither site was operational, with most pipes either broken or jammed. At the Agriculture Research Center, staff reported that Coca-Cola had set up the site about two years ago to create a positive impression.

 

However, it ceased functioning within a few months, and despite notifying Coca-Cola officials, no repairs were made. The rooftop now overflows, and the rainwater harvesting system is entirely nonfunctional. The well, intended to capture and recharge groundwater, was completely dry, and residents said they had never seen water in it due to jammed pipes. The situation at the Mijramurad Police Station was similar. Most pipes were broken or jammed, and local residents, including a journalist and police officers, confirmed that the site stopped working a few months after its installation, with no subsequent maintenance from Coca-Cola.

Residents near the Coca-Cola plant reported significant water shortages, blaming the company for their problems. They noted that water scarcity was not an issue before Coca-Cola arrived in Mehndiganj. Many showed us their dry wells and nonfunctional hand pumps. Farmers now purchase water for irrigation because their bore wells no longer work. Wealthier individuals with submersible pumps sell water to poorer farmers. We visited two ponds dug by the village committee, which are different from Coca-Cola’s sites. The committee had chosen land with lime-rich soil to filter the water effectively.

They connected nearby villages to the pond through pipes, allowing rainwater to flow into the pond and recharge groundwater. It appeared that the village committee’s efforts were far more effective than Coca-Cola’s. Nandlal Master, President of Lok Samiti, mentioned that Coca-Cola had conducted groundwater testing through an agency called TERI (Tata Environmental Research Institute), which recommended that the company leave Mehndiganj. Based on my observations over the past three years, I agree that Coca-Cola should exit Mehndiganj. I am eager for Michael’s book to be published and hope it will support the people of Mehndiganj in their struggle.

 

3 thoughts on “Coca-Cola research for book

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